Brand identity for Finding Wunder


Finding Wunder's brand identity is a blend of bold confidence and playful whimsy, reflecting the company's mission to empower children's growth and development through joyful experiences.
The logo
The Finding Wunder logo is a bold statement of the brand's identity. The company name is written in a strong, sans-serif font, all in uppercase letters, conveying a sense of stability, trustworthiness, and authority. Replacing the dots of the "i"s with four-pointed stars adds a touch of playfulness and wonder, hinting at the brand's connection to childhood imagination and exploration. The logo's monochromatic dark color reinforces the brand's maturity and dependability, while also providing a versatile foundation for incorporating pops of color in other brand materials.
The mascot
Complementing the logo is Finding Wunder's whimsical mascot, an astronaut child riding a rocket. This endearing character embodies the brand's belief in the limitless potential of children and their ability to reach for the stars. The astronaut's bright, colorful spacesuit adds a touch of playfulness and energy, while their determined expression conveys a sense of adventure and possibility. The mascot is often used in conjunction with the logo, appearing on business cards, stationery, and marketing materials, bringing a touch of delight and inspiration to every interaction with the brand.
Overall brand image
Finding Wunder's brand identity strikes a perfect balance between maturity and approachability, appealing to both parents and children alike. The logo's boldness and simplicity establish trust and credibility, while the playful elements inject a sense of fun and excitement. The mascot serves as a friendly ambassador, embodying the brand's commitment to nurturing children's curiosity and fostering their dreams. Together, these elements create a cohesive and memorable brand identity that resonates with Finding Wunder's target audience.