Expanding the brand identity of Electricidad Hoces
Electricidad Hoces, a company with over four decades of experience in the electrical sector, embarked on a journey to revitalize its brand identity, while preserving its established reputation. The goal was to create a brand that seamlessly integrated into the modern digital landscape while retaining its core values and recognition.
The logo
The existing Electricidad Hoces logo, a symbol of the company's rich history, was carefully respected. Variations of the logo were developed, incorporating the icon, company name, and tagline in both vertical and horizontal formats. This versatility ensured adaptability to various media and sizes, ensuring the brand's presence remained consistent across all platforms.
The color palette
To establish a unified visual language, a comprehensive color palette was defined, encompassing both RGB and CMYK variations. This meticulous approach ensured color consistency across digital and print media, guaranteeing a seamless brand experience regardless of the medium.
The brandguide
All the meticulously crafted brand elements were meticulously documented in a clear and concise brand guide. This comprehensive resource served as a roadmap for internal and external stakeholders, ensuring consistent brand application across all touchpoints.
The website revamp
The Electricidad Hoces website, built on the WordPress platform, underwent a comprehensive transformation. The visual design was modernized, reflecting the company's forward-thinking approach. The website software was updated to align with current user expectations and device compatibility, ensuring a seamless user experience across various platforms. The website content was refreshed, incorporating a custom-designed icon pack that mirrored the company's services and visual identity.
A brand identity for the future
Electricidad Hoces's brand identity amplification project stands as a testament to the power of brand evolution. By honoring its legacy while embracing modern trends, Electricidad Hoces has successfully positioned itself for continued success in the ever-evolving digital landscape. The revitalized brand identity serves as a beacon, guiding the company towards a future of growth and innovation.