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The Peeep icon is a flying bird, made up of different colored pieces. A single curved line unites the whole, like a loop, without beginning or end; its stroke is organic and irregular. The result is a graceful animal with a lot of movement, which moves lightly to the right, looking towards the future, the horizon or the destination.

The color palette is varied, so it brings joy; with natural and matte tones, so it brings calm and sobriety. Birds are also animals that inspire and give people hope, due to their ability to fly.

Each element of the logo joins to a set of subtle and effective details that bring optimism and calmness. It is suitable for identities based on human, emotional or therapeutic aspects, which foster connection and closeness between individuals.



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