Hiphoppie

The hiphoppie isotype uses negative space to give depth to the hippo’s posture while preserving the simplicity of the drawing, which does without lines and uses a single color fill. This is how we get a minimalist logo preserving the personality that an animal brings as a mascot.

The font used for the company or brand name is thick, with no serifs but with slight stubby curves on the rising and falling stems. For this reason it is reminiscent of the legs of hippos and gives uniformity to the whole.

The hippopotamus, on the other hand, is usually associated with adjectives such as stability or trust, because it is a large and heavy animal, whose presence is evident and is not usually ignored.