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Ecotown

Ecotown

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The EcoTown icon that I have created combines a building and a tree in the same figure. This fusion speaks of buildings, environments or places that are ecological and respectful of the environment. Also that this respect is possible without giving up the identity of each element.

The minimalism of the drawing, with very clean and simple lines, as well as the natural colors of the palette, are perfect for identifying an honest and responsible brand. In order to reduce the number of lines to a minimum, very simple but effective optical effects are used: the loop formed by the window also represents two walls at different depth levels, seen one behind the other. The figure as a whole integrates abstract and figurative components to describe a complex message that is quickly understood.

The brand name is written in lowercase for one of the words and uppercase for the other, so they are easy to distinguish. This effect is reinforced by presenting each one in a different color.

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5.4-2022-ecotown

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